The Story Behind Bad Habits Apparel — Built from Ink, Smoke, and a Bit of Chaos
Bad Habits wasn’t dreamt up in some shiny office by a bunch of marketers sipping lattes. It was born out of frustration, fire, and a love for making sh*t that feels real.
We’re not your average clothing brand — and we never wanted to be.
⚙️ Where It All Started
It started in a back garden in the Midlands.
Print press humming, ink everywhere, music loud, and one bloke knackered from years of chasing something that never quite fit.
The inspiration?
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The print studio: messy, loud, imperfect — just like us
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Pub culture: after-hours chats, cold pints, and the kind of honesty you only get with mates
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Tattoo energy: worn-in lines, bold marks, and zero apologies
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Old-school poster design: from vintage beer ads to cigarette packs — loud, gritty, unapologetically bold
That’s where Bad Habits comes from.
It’s a mix of all the things we love — and all the things that built us.
🧠 The Mindset
Bad Habits is more than a name — it’s a statement.
We’ve all got 'em.
Smoking. Drinking. Staying up too late. Starting things we probably shouldn’t.
But here’s the twist — they make us us. Messy, flawed, real. And we wear that proudly.
This brand isn’t about being polished or perfect.
It’s about living with passion, doing what you love, and owning your mess.
🌍 The Mission
We might run on chaos, but we still give a damn:
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100% organic cotton
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Recycled packaging
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Made-to-order to avoid waste
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Ethically sourced, responsibly printed
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Zero stockpiles, zero mass production, and zero greenwashing
This isn’t some fast fashion scheme — it’s slow, sustainable, and done with purpose.
🗣️ WHO WE’RE FOR
Bad Habits isn’t about nicotine and nonsense.
It’s about the stuff you can’t shake — the late nights chasing ideas, the itch to make, the refusal to fit the mould.
We’re for the ones who:
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Obsess over details most people miss
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Take risks, make noise, and own the fallout
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See mistakes as part of the process, not something to hide
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Work with their hands, trust their gut, and lead with instinct
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Live messy, create louder, and don’t apologise for who they are
This brand’s for people with edge, passion, and drive — the ones with fire in their belly and ink on their sleeves.
Bad habits make you.
We just make the clothes to match.
Final Word:
We didn’t build this brand to please everyone.
We built it for our people — the ones who know that life’s not always neat, and neither are the best clothes.
Want to chat or collab?
Email us: info@badhabitsapparel.co.uk
Want to wear your truth?
Check the latest drops [here] (← link to your collection page)
