about the brand

Who the hell are we?

We’re a small, independent brand doing things our way — loud designs, no mass production, and zero interest in chasing trends.

Every piece is made to order, printed in-house, and built to last longer than your average hangover. No warehouses. No sweatshops. Just real clothes, made by real people, with real ink under their fingernails.

We give a sh*t about what we put out into the world — from the fabric to the packaging to the message. If you’re into bold gear with a bit of grit and a conscience, you’re in the right place.

WHAT WE STAND FOR 💥

  • No fast-fashion flimsy crap here. We use 100% organic cotton, tough construction, and bold designs that survive wash after wash—just like you.
  • Everything is printed as it’s ordered. No warehouses overflowing with unwanted tees. That’s less trash, less guilt, and more respect for the planet we all share.
  • We’re not greenwashing. We source responsibly, pack in recycled materials, and minimize our footprint because we live here—and we refuse to trash our home.
  • No boardroom jargon. No mass-market compromise. We’re a scrappy team in Polesworth with a heat press, a mission, and zero interest in selling out.
  • We pay fair rates, respect workers, and refuse anything made in sweatshops. If it’s not done right, it doesn’t get printed.
  • We’re more than a brand. We’re your messy, loud, ink-stained crew—sharing the ride, not selling you hype.

If you’re into stuff that’s real, built tough, and made with a conscience—welcome to the pack.

Why Bad Habits?

Because we’re not here to play it clean.

Bad Habits isn’t about perfection — it’s about real life. Ink-stained hands. Late nights. Loud music. Cold pints. Hard work. Good people.

We make gear for the ones who stay honest, live raw, and wear their imperfections with pride.

It’s more than a name — it’s a mindset.

Do it your way. Make your mark. Leave something behind.

This is streetwear with a conscience. Community-driven. Print-studio-born.

Sustainable, ethical, and still ready to get filthy.

If you’re down for that — you’re one of us.