What Bad Habits Really Means to Us — And Why We’re Proud of It
Let’s get something straight:
Bad Habits isn’t about smoking behind the bins or pouring your first pint at noon.
It’s about owning your flaws, doing things your way, and wearing your truth — without apology.
We didn’t pick the name because it sounded cool (even though it does).
We picked it because it says everything we stand for in two words:
raw, imperfect, honest.
💭 What It Really Means
Everyone’s got their “bad habits.”
But we think those habits — the late nights in the studio, the need to make things with your hands, the way you question everything — aren’t bad at all.
They’re part of the process.
They’re part of who you are.
And they usually lead to the best stuff you’ll ever create.
This brand is built on that energy.
The imperfect grind. The chaos of creativity. The relentless drive to make something real — even if it’s messy.
💥 The Mindset
We don’t do polished. We don’t do fake.
We do:
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Bold prints made by real people
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Made-to-order gear with meaning
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Slow, small-batch clothing that rejects throwaway culture
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A middle finger to hype trends, algorithms, and chasing clout
Bad Habits is a reminder that you don’t have to clean yourself up to be worth something.
You’re already enough. As you are. Flaws and all.
🔥 More Than a Brand
For us, this is personal.
This isn’t just a clothing label — it’s a reflection of how we live.
We:
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Work with our hands
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Stay up too late
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Obsess over the smallest details
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Care way too much — and we’re good with that
If that’s you too, welcome to the crew.
We’re not here to impress everyone.
We’re here to connect with people who see the world the same way — a little rough around the edges, but real as hell.
🖤 Wear It Loud
When you wear Bad Habits, you’re not just wearing a T-shirt.
You’re making a statement:
“This is me. I’m not here to blend in. I’m not here to be perfect. I’m here to make noise.”
Want to be part of it?
Stick around. Sign up to the mailing list.
Or just grab something that speaks to you.
Any questions or collab ideas, hit us up at:
📧 info@badhabitsapparel.co.uk
